On her search, Violet meets Bruno Ellis, an enormous Streets and Sanitation worker, who may have been a professional wrestler and whose career may have come to a tragic end. His cat has also gone missing.

She also meets Ms. Holly Peterson, the new 3rd grade teacher, who sometimes wanders alone at night, looking for the ghost of her younger brother.

Along the way, Violet discovers that a corporation named New Tomorrow Industries is building a gigantic hole on the outskirts of town.

Violet also thinks she sees a peacock in the woods but isn’t sure. She also discovers that someone is leaving messages in code on various buildings in town stating, “Everything Begins at the End.” In discovering one of these hidden messages at the clock tower, she realizes the hands on all four faces of the clocks on the tower appear to tell different times.